Germany’s Drugstores: DM vs. Rossmann vs. Müller – Where to Buy Toiletries & Cosmetics

If you’re visiting Germany, one of the most surprising shopping experiences you’ll have is at a German drugstore. You’ll walk in expecting something like CVS or Walgreens — aisles of snacks, over-the-counter medicines, and cosmetics — but you’ll quickly realize, this ain’t it.

German drugstores are a whole different breed. They don’t sell medications (you’ll have to go to a pharmacy for that), but instead focus on personal care, cosmetics, household essentials, and a surprising number of organic and eco-friendly products. The three giants in the drugstore world are DM, Rossmann, and Müller, and each has its own personality. So, where should you shop for what? Let’s break it down.

🧴 DM: The Minimalist Champion

DM (Drogerie Markt) is like the Apple of German drugstores — clean, modern, and incredibly efficient. With over 2,000 stores across the country, it’s the go-to drugstore for most Germans. If you want high-quality products at reasonable prices and a no-fuss shopping experience, DM is your best bet.

🌿 Why DM Is Popular:

• Great Private Labels: DM’s house brands like Balea (for skincare and haircare) and Alverde (organic and natural cosmetics) are insanely popular. They’re affordable and often just as good as big-name brands.

• Eco-Friendly Focus: DM carries a lot of organic, vegan, and cruelty-free products. Alverde, for example, is certified organic.

• Affordable Pricing: You won’t find crazy discounts, but prices are consistently low, and you won’t be upsold on unnecessary items.

🛍️ What to Buy at DM:

• Skincare and haircare (Balea’s hyaluronic acid serum is a cult favorite in Germany)

• Organic cosmetics (Alverde is a hit with eco-conscious shoppers)

• Baby products (their house brand Babylove is popular and budget-friendly)

• Household cleaning supplies

❗ What You Won’t Find:

DM is not the place to hunt for luxury cosmetics or fancy fragrances. It’s about practical, affordable products, not indulgent splurges.

💄 Rossmann: The Jack of All Trades

Rossmann is DM’s biggest competitor, and it’s a little more chaotic but also a little more diverse. The vibe is similar to a mid-sized Target beauty section — you’ll find drugstore staples, premium beauty products, and random seasonal promotions that seem to change weekly.

🔍 What Sets Rossmann Apart:

• More Discounts: Rossmann is all about deals. Their app has coupons and weekly specials, so if you’re bargain hunting, this is your spot.

• Broader Product Range: While DM sticks to affordable basics, Rossmann dips into higher-end brands like L’Oréal Paris, Maybelline, and Nivea.

• Private Labels: Rossmann’s house brands like Isana (beauty) and Alterra (organic cosmetics) compete directly with DM’s Balea and Alverde.

🛍️ What to Buy at Rossmann:

• Makeup (more mainstream brands like Rimmel and Max Factor)

• Men’s grooming products (Isana Men is cheap and effective)

• Organic cosmetics (Alterra is Rossmann’s eco-friendly line)

• Snacks and drinks (yes, they sell random groceries too)

⚠️ What to Watch Out For:

Rossmann’s stores can feel a bit cluttered, and the quality of some of their house-brand products is hit-or-miss compared to DM’s. But if you’re coupon-savvy, you’ll find some great deals.

🏰 Müller: The Department Store of Drugstores

Müller is like the Nordstrom of German drugstores — bigger, fancier, and a little overwhelming. They don’t just sell toiletries and cosmetics; they also have toys, books, and even electronics. If you’re looking for luxury beauty products or want to browse endless perfume options, Müller is your spot.

💎 Why Müller Stands Out:

• High-End Cosmetics: Unlike DM and Rossmann, Müller carries premium brands like Estée Lauder, Lancôme, and Chanel.

• Massive Selection: Müller stores are huge and offer everything from drugstore basics to high-end beauty products, plus household goods, office supplies, and more.

• Fragrance Heaven: Their perfume section rivals that of a department store, with options ranging from budget-friendly to designer.

🛍️ What to Buy at Müller:

• Luxury cosmetics and skincare (Estée Lauder, Dior, etc.)

• Fragrances (both affordable and designer)

• Haircare products for every budget

• Specialty items like books, toys, and electronics

🧐 What to Know:

Müller isn’t everywhere — it’s more common in southern Germany. Also, prices for high-end products aren’t discounted, so don’t expect any bargain finds.

💊 Wait, What About Pharmacies?

In the U.S., you’d expect a drugstore to have a pharmacy counter where you can buy over-the-counter meds. Not in Germany. If you need painkillers, cold medicine, or anything stronger than vitamin C, you have to go to a pharmacy (Apotheke). And don’t expect to grab it off the shelf — you’ll need to ask the pharmacist, even for something as basic as ibuprofen.

🎯 Final Verdict:

• DM: If you want affordable, high-quality personal care products without the chaos, DM is your go-to.

• Rossmann: If you’re hunting for deals or want a broader product selection, Rossmann is your best bet.

• Müller: If you’re looking to splurge on luxury cosmetics or perfume, Müller is worth the trip.

And remember, if you’re looking for Tylenol, don’t waste your time in these stores—head to an Apotheke.

Happy shopping, and may your suitcase be filled with German beauty products when you head back home! 💄✨